| Attend These Lectures and Increase Business! |
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How to Talk to Hard of Hearing and Deaf People: Certain sounds are confusing on the lips; different ones are confusing over the phone. Learn how to clear up misunderstandings using word cues and visual aids. Added plus: these tips will help you communicate with immigrants! Placement, Words, Colors: The Keys to Effective Signs: Just scribble the sign and plunk it up. That’s why most Garage Sale and Car Wash signs are unreadable black ink on cardboard. It’s why signs directed towards criminals are filled with legalese: “prohibited,” “loitering.” It’s why Ontario Airport forces you to make an “S” curve and read airline signs on the left and right sides of the road all at once. Learn the best color combos, sign placement and concise wording from this fascinating lecture. Write in Your Head, Then on Paper: Prewriting is akin to making a list before going shopping. This lecture details strategies for this phase, which makes the writing job go smoother and faster. Shine Up Your Writing with Great Edits: Self-editing your own work is a bit like a surgeon operating on himself, very painful and difficult if the problems are noticed at all. Nevertheless, this lecture details the five edit phases that magazine articles go through. Then, Torres gives tips on how to catch your own typos and tighten your writing. How to Think Sideways: Store ads list their locations alphabetically by city, forcing readers to mentally run through each city in their locale and check the list. There’s more logical sorting such as regionally. This lecture reveals strategies to thinking more logically, writing, explaining and problem solving. Avoid Spending Money on Deadbeat Promos: What’s the best promo? It depends on your business, not your budget and not the latest fad. Find out how using promos at business mixers differ than promos at your office. Knowing the difference can keep you from wasting dollars. Torres reveals these secrets and more in this lecture. The Swiss-Army Marketing Toolkit: Learn how to develop the 13-piece marketing toolkit every entrepreneur can use right out the gate to create a client base. Marketing Without Ads!: Ads in the newspaper or through direct mail cost hundreds $$. They’ll bring in some customers, but what kind? Loyal ones? Repeats? No, bargain hunters who’ll stomp in and stomp out. No-ad or word-of-mouth marketing is a different mind-set and breeds a customer following. This lecture tells you how to cultivate it. Work Without Choking Your CoWorker: Does the sight of your coworker boil your blood? Are you pressured to do everybody’s work? This lecture is for people easily overwhelmed or who can’t say “no” at work. Learn coping techniques that can help diffuse difficult situations. |